You ever heard dubstep violin?
What I think is interesting here is not that there’s someone that’s successful doing “indie stuff, and fuck the man,” but rather that there are two things missing from the conversation.
- Publishers provide a useful service — marking, production, etc. The problem is, they think they are gatekeepers. This is one of the reasons driving the schism between the two — but I don’t think it has to be that way. I think there’s room in the conversation for people who want to buy or produce indie and publishers both, if only both sides mature a little.
- These success stories are non-repeatable. If they were, then everyone would have a #1 seller on Amazon. There isn’t a programmatical way to attack this yet, and once that’s worked out, the world will change forever.
I think the real winners will be those who don’t see indie as a religeon, but rather just a pretty interesting business model. Anything that helps get better product — music, stories, whatever – to the people out there is a good thing, and indie is giving us some interesting patterns to learn from.